On Snapchat, there’s a small selection of companies that
have permanent advertising under ‘Discover Story.’ This means they have a
constant snap story that gives updates on different things companies are doing,
or what they choose to share. This is a very effective way to advertise on social media, because it has a wide reach – everyone on Snapchat can
see posts by these companies every day. Therefore, this marketing idea will
appeal to businesses aiming for reach rather than frequency.
For example, The Food Network is one business that
advertises via Snapchat using Discovery. They post anything from snippets of TV
shows from their channel, pictures of dishes chefs have created, recipes, and
cooking tips. They’re able to show their audience a wide range of information about
cooking, and what their TV channel is all about. This way of marketing will is a great way to build their brand, as it draws people in, attracts people to their other social media platforms and
websites, as well as get them to tune into programmes that broadcast on their
channel.
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