Assalted By Hooking Titles

If there's one thing we're all familiar with, it's sites that have super exciting link titles, but really boring content. They have that line that hooks you in - "Girl Does a Thing... You Won't Believe What Happens Next!" And what does happen next? Not much, probably. Or at least, something that you don't care about. And it happens on every form of social media, from Facebook to Instagram, because people actually click on these links - which is exactly what advertisers and companies want to you to.

Having that hooking line is pretty common on YouTube, particularly as people get paid based on how many views they get - so getting people to click on a link is pretty important for people who make a living from it. Obviously, heaps of Youtubers do it, and one person who does is Joey Graceffa, who's a pretty popular person in the Youtube community.
One example of this was one of his video's called "EATING DOG FOOD!"

Pretty gross right? You might be expecting a video of him testing some dog food, maybe different types - lots of grossness, lots of laughs right? Wrong.

Instead, what you get is a ten and a half minute vlog of his day, with the part about eating dog food lasting a whopping fifteen seconds. Plus, he doesn't mind how they taste, so the whole thing's pretty undramatic.
But whatever gets view right? Unfortunately for all us suckers, it actually works, so it's pretty unlikely to stop any time soon, by Youtubers, or by any other marketing/advertisements.