Twitter in the Lime Light

We can all appreciate Twitter as a place to stalk our favourite celebrities. But we know that it can also be a brilliant way for restaurants and cafes to reach their customers, and share their business - by doing some of the following steps!

1. Tweet and share plenty of photos
Although Instagram's the main place for sharing photos, Twitter's also a great place to do it because you can share information, and, unlike Instagram, links to websites.

2. Hashtags

I've talked about this in previous posts - but to sum it up, hashtags can create a wider reach, and allow people to see all the different things people have thought about the business in one place.

3. Links

Post links to other social media forms (such as Facebook and Instagram), websites, and online menus that people can see. That last one is particularly good for restaurants that offer take away/delivery, so then people only have to check the Twitter account for a menu, instead of searching around online

4. Use the 4-1-1 Theory
If people are following a Twitter account, chances are, they'll be interested in more than just photos and a menu. Posting about a range of things related to the restaurant, like four relevant posts about the business, one retweet, and one self-serving post, will generally increase how people that like the post will engage with the account.