Hungry Jacks' Egg-straordinary App

Hungry Jacks are obviously one of the biggest fast food chains in the country. They've had a super successful social media campaign surrounding their app (don't lie, we all downloaded it, hoping to get a free burger, only to end up disappointed when we only got a $2 discount).

Basically, you download the app, shake it, and you get a discounted or free item from the menu, after you post a 'check in' to your Facebook page.

This was huge a couple years ago, and was super successful for a couple reasons - 

1. Everyone's Facebook feed was filled with these kinds of posts - they were EVERYWHERE, which meant that people were constantly reminded of HJ's, and a bunch of people were seeing not only an Ad for Hungry Jacks, but getting a download link so they could check in to HJ's too.

2.  Lets get real, when you go to a fast food restaurant, you're not looking to be a 'little bit fancy,' you want a greasy, cheap burger, preferably with bacon. So, unless you're super picky with your food, there's not a big difference between Maccas and HJ's. Why go to Maccas to get a burger, when you could get a free one, or a discounted one at Hungry Jacks?