Maccas Getting Jalapeno Snapchat

Snapchat has become one of the most popular forms of social media, and now has more uses than just sending sneaky dirty photos. Geofilters are a design, mostly used to broadcast your location - once you've taken a photo in Adelaide, you can swipe right and a geofilter of the city of Adelaide will come up. However, more recently they've also been used for advertising.

Earlier last week you might've seen a couple of Geofilters from Maccas. One put you in a thing of fries, and the other had a picture of a bag, saying you'd been on a Maccas Run. It's actually pretty originial, and hasn't been done much before, particularly by an individual brand.

What makes it so different, is that you didn't have to be at a specific location - these photos were taken at Flinders University, where there isn't a McDonalds on campus. While general geofilters rely on your location, it's a pretty smart marketing move to be able to put Maccas filters on yourself when you're not even there - what could make you crave some delicious, fatty, probably-really-old fries more? It draws people to the restaurant, making you want to go there, or actually do a Maccas Run!