Tipsy Bartender's Not a Whiskey Business

If you're in uni/college and even a little bit of an alcoholic, you've probably watched at least one - or all - videos by Tipsy Bartender on YouTube. They basically make all kinds of tutorials and recipes for amazing alcoholic drinks, their most famous of which has over 6 million views, and is called 'How To Make Rainbow Shots' which you can see below!

Like Mamrie Hart in a previous post, Tipsy Bartender has lots of social media accounts, using Google +, Snapchat, Instagram, Twitter, and Facebook, so it's super easy for them to get their content out their and seen by lots of people.

The way they market themselves on YouTube is great - they know their target audience and often post slightly nerdy, and unique drinks that they know their viewers will love. They also post a wide range of drinks - different types like cocktails, shots, and martinis, as well as different types of alcohol - gin, vodka, and whisky. So no matter what your tastes are, you'll definitely find something you like.

Because the videos contain a lot of relatable comedy, and lets get real, has alcohol in it, the videos are very popular online. Not just on YouTube, but they also get shared a lot across other social media. Have you ever seen this video above, or others like it, on your Facebook page? Probably. Chances are, someone's shared it, or tagged a friend in it, or one of those pages that you liked back in 2010 has posted it for everyone to see.