Tipsy Bartender's Not a Whiskey Business

If you're in uni/college and even a little bit of an alcoholic, you've probably watched at least one - or all - videos by Tipsy Bartender on YouTube. They basically make all kinds of tutorials and recipes for amazing alcoholic drinks, their most famous of which has over 6 million views, and is called 'How To Make Rainbow Shots' which you can see below!

Like Mamrie Hart in a previous post, Tipsy Bartender has lots of social media accounts, using Google +, Snapchat, Instagram, Twitter, and Facebook, so it's super easy for them to get their content out their and seen by lots of people.

The way they market themselves on YouTube is great - they know their target audience and often post slightly nerdy, and unique drinks that they know their viewers will love. They also post a wide range of drinks - different types like cocktails, shots, and martinis, as well as different types of alcohol - gin, vodka, and whisky. So no matter what your tastes are, you'll definitely find something you like.

Because the videos contain a lot of relatable comedy, and lets get real, has alcohol in it, the videos are very popular online. Not just on YouTube, but they also get shared a lot across other social media. Have you ever seen this video above, or others like it, on your Facebook page? Probably. Chances are, someone's shared it, or tagged a friend in it, or one of those pages that you liked back in 2010 has posted it for everyone to see.

Get a Pizza Mamrie Hart's 'YDAD'

One of the funniest personalities on YouTube, famous for her puns, is Mamrie Hart. Mamrie runs two channels, called Mametown and You Deserve a Drink (YDAD). YDAD  is a brilliant show, where Mamrie makes cocktails for celebrities/movies/tv shows that she thinks deserve a drink, throwing in puns, and general hilariousness, that makes her videos so entertaining. 

For a YouTuber their entire career is on social media, so it makes sense that Mamrie, like other YouTubers, are on most social media platforms.
Mamrie has a big following on all of them - over a million subscribers on YouTube, almost 900,000 followers on Instagram, 500,000 on Twitter, and 32,000 on Facebook, and the way she, and others like her, use these platforms to market themselves is super successful.

Being across so many forms of social media, Mamrie uses it to promote her videos (and let people know when new ones are uploaded), and to connect with people all over the world. Aside from the regular ways to promote, because YouTube is also a kind of community, it means that YouTubers can make videos with each other, promote their channels, and reach an audience similar to their own - which means they can grow their own channel.
The fact that social media has grown so much means that not only can YouTubers make a career out of it, but it has also lead to world tours (The No Filter Show) and bestselling books (You Deserve a Drink: Boozy Misadventures and Tales of Debauchery).