Maccas Getting Jalapeno Snapchat

Snapchat has become one of the most popular forms of social media, and now has more uses than just sending sneaky dirty photos. Geofilters are a design, mostly used to broadcast your location - once you've taken a photo in Adelaide, you can swipe right and a geofilter of the city of Adelaide will come up. However, more recently they've also been used for advertising.

Earlier last week you might've seen a couple of Geofilters from Maccas. One put you in a thing of fries, and the other had a picture of a bag, saying you'd been on a Maccas Run. It's actually pretty originial, and hasn't been done much before, particularly by an individual brand.

What makes it so different, is that you didn't have to be at a specific location - these photos were taken at Flinders University, where there isn't a McDonalds on campus. While general geofilters rely on your location, it's a pretty smart marketing move to be able to put Maccas filters on yourself when you're not even there - what could make you crave some delicious, fatty, probably-really-old fries more? It draws people to the restaurant, making you want to go there, or actually do a Maccas Run!

Hungry Jacks' Egg-straordinary App

Hungry Jacks are obviously one of the biggest fast food chains in the country. They've had a super successful social media campaign surrounding their app (don't lie, we all downloaded it, hoping to get a free burger, only to end up disappointed when we only got a $2 discount).

Basically, you download the app, shake it, and you get a discounted or free item from the menu, after you post a 'check in' to your Facebook page.

This was huge a couple years ago, and was super successful for a couple reasons - 

1. Everyone's Facebook feed was filled with these kinds of posts - they were EVERYWHERE, which meant that people were constantly reminded of HJ's, and a bunch of people were seeing not only an Ad for Hungry Jacks, but getting a download link so they could check in to HJ's too.

2.  Lets get real, when you go to a fast food restaurant, you're not looking to be a 'little bit fancy,' you want a greasy, cheap burger, preferably with bacon. So, unless you're super picky with your food, there's not a big difference between Maccas and HJ's. Why go to Maccas to get a burger, when you could get a free one, or a discounted one at Hungry Jacks?

Dipping into YouTube Advertising

If you've ever watched a YouTube video, the chances are you've been stuck watching an ad before your video begins.
There's two types of ads, ones that can be skipped after 5 seconds, and ones that you're forced to watch for 30. The latter annoys the best of us, but is actually a pretty good way to market. YouTube has a very wide audience, so a company can reach more potential customers.It can bring out the more creative side of advertisers, as their goal is to keep the viewer entertained. This is more effective than marketing through YouTubers themselves because the ad's are specific to the country the viewer is in; Australian viewers won't get ads for products only available in America.

The problem is that it can be difficult to hit your target audience, particularly if that audience is to do with age, as you can't tell how old a viewer is. However, you can make sure your product is advertised in the lead up to videos have a connection to the product/brand.

For example, Hannah Hart's YouTube channel, My Drunk Kitchen, revolves around cooking and food. Therefore advertising, for example, Red Rock Deli Chips, Or McDonalds is a great way to market their product, because chances are, the viewer will be interested in that product, because it's related to what they're watching.

Another problem is YouTube Red, which allows viewers to pay a certain amount, and not have to see any ads. This could damage the effect of advertising on YouTube, as the audience is more limited, but for now, this is a pretty good method of marketing on social media!