There's two types of ads, ones that can be skipped after 5 seconds, and ones that you're forced to watch for 30. The latter annoys the best of us, but is actually a pretty good way to market. YouTube has a very wide audience, so a company can reach more potential customers.It can bring out the more creative side of advertisers, as their goal is to keep the viewer entertained. This is more effective than marketing through YouTubers themselves because the ad's are specific to the country the viewer is in; Australian viewers won't get ads for products only available in America.
The problem is that it can be difficult to hit your target audience, particularly if that audience is to do with age, as you can't tell how old a viewer is. However, you can make sure your product is advertised in the lead up to videos have a connection to the product/brand.
For example, Hannah Hart's YouTube channel, My Drunk Kitchen, revolves around cooking and food. Therefore advertising, for example, Red Rock Deli Chips, Or McDonalds is a great way to market their product, because chances are, the viewer will be interested in that product, because it's related to what they're watching.
Another problem is YouTube Red, which allows viewers to pay a certain amount, and not have to see any ads. This could damage the effect of advertising on YouTube, as the audience is more limited, but for now, this is a pretty good method of marketing on social media!
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