If you're with a group of people at dinner, and you all get a fancy looking meal at a restaurant or cafe, odds are, someone's going to take photos of it and post it on social media. Everyone makes fun of us Gen Y people for doing this, but let's get real, we all do it. Hashtags are a brilliant way for businesses to get marketing coverage, and take advantage of this trend. A hashtag specifically for a business, for example, #caffepaparazzi means people can search for that restaurant and see what food they have on offer. It's not uncommon for people to search a hashtag of a cafe or restaurant when they're making up their mind where to eat to check out the food that other people have been getting, so hashtags can be a great way to bring in new customers.
However, generally when people post a photo of food they will also use more generic hashtags such as #food, #brekkie, or #healthy, which means that people who search those hashtags will also get photos of food from a specific restaurant. This means the business will reach a wider audience, and could make them want to visit the restaurant even though they might not have heard of it before.
The good thing is, while Hashtags started on Twitter and Instagram, they're now used on Facebook too, so a hashtag can get a business marketed across more social media platforms, and reach more potential customers.
No comments:
Post a Comment