It turns out Snapchat has more uses than sending sneaky photos that you really don't want to see the light of day after those 10 seconds are up.
Live feeds on Snapchat have quickly become a popular way to market; different from ‘Discover,’ they’re only up for 24 hours, and generally involve travel, festivals, and events. People in these places can send in their related Snaps for everyone to see. Just last week, everyones favourite unofficial holiday “Beer Day” was celebrated, and was one of the live feeds. People sent in anything from beer drinking contests, how to brew beer, or just having a drink at the bar to celebrate the glorious invention that is beer.
Live feeds on Snapchat have quickly become a popular way to market; different from ‘Discover,’ they’re only up for 24 hours, and generally involve travel, festivals, and events. People in these places can send in their related Snaps for everyone to see. Just last week, everyones favourite unofficial holiday “Beer Day” was celebrated, and was one of the live feeds. People sent in anything from beer drinking contests, how to brew beer, or just having a drink at the bar to celebrate the glorious invention that is beer.
Companies such as Guinness, or Golden Road Brewing took
advantage of it, with people tweeting specific brands or breweries. This was a really smart way to market a product or brand, because not only does everyone of
Snapchat have the opportunity to view these Snaps, but it would be very rare for
negative publicity to come from it. Plus, everyone loves a good pint, so it gives everyone a good chance to get involved!
Also, a lot of breweries had Snaps about how they make the beer, giving everyone a bit of an educational experience, which might make them want to visit their brewery to learn more about it, or just buy more of their brand after they've seen it.
Because if we're all being honest, we only need a little but of encouragement to have a cold one!
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