Tuesday 26 April 2016

Know Where Your Food is Cumin From

Even if you're like me, and haven't posted a Facebook status in about 4 years, everyone still checks their Facebook account pretty much every day, if not more. It makes sense then, that Facebook is still the biggest social media platform in the world, which means, you guessed it, that it's a great place for advertising. Obviously, because so many people are on Facebook, any sort of advertisement is going to reach a lot of viewers, which can also mean it's good value for money.

The good thing about Facebook likes, is that with website cookies, when you like a page, or visit a website, a lot of advertisements will be related to those pages. For example, if you visit the page of Cafe Montagna, other resaurants and food ads could pop up on your home page. Because there are so many cafes, restaurants, and general food products being advertised, this is actually a really effective way for any business involved in food to advertise.

For example, the other day, I went on a website talking about food in Australia, and then I started seeing ads for the Country of Origin Labelling for Food. Basically, they're spreading the fact that new stickers will be put on foods so that we'll be able to tell where it comes from more easily.




















Given everyone's recent obsession with organic and healthy food, it's pretty logical to assume that people care about where their food is from, and if it's an Australian product or not. So, making sure people know new labels are coming, and what they mean is a pretty smart idea, and advertising it on Facebook ensures people will be in the know.

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